I recently wrote an article about how social media managers don’t have to take the content journey alone. For many who work in social media, one of the hardest tasks is creating content that adds value 365 days a year. If you work in sports though, thankfully, that is normally NOT the problem: Normally the problem is having too much content.
While I was writing the article though, I naturally kept coming back to how user-generated content could be leveraged in the sports industry. Just like a lot of brands outside of sports, I normally see it used for contests. Quite simply, it’s vastly underutilized.
I think it’s time for teams and leagues to start thinking about how they can integrate consumer-generated content into their regular routine. Let’s start leveraging the power of fans on a regular basis. Here’s why I think it’s important in the sports industry:
- It gives you more content, while being cost effective.
We would all love to have an extra hand or two to help us capture content during games and events, but budgets don’t always allow for that. Leveraging user-generated content is a great way to get more content while not dipping into your budget.
- It shows a different perspective.
UGC could have a lot of leverage for teams and leagues on game days, providing unique perspective only fans can provide. Of course your team does not have time to run around from tailgate to tailgate to capture content, but here’s the good news: You don’t have to.
- It connects fans even more to the community.
There are a lot of stats out there that demonstrate how consumers trust CGC, and while I don’t think trust is normally an issue in the sports industry, it does help your fans feel more connected to the community. Additionally, people are more likely to share content they are a part of. Quite simply, it makes your community stronger and is an easy way to thank your fans.